Accomplishments

WORK EXPERIENCE

“Far and away, the best prize that life has to offer is the chance to work hard at work worth doing.” ~Theodore Roosevelt

Penton > Informa (Boulder, CO) Leading producer of international events, digital services and academic knowledge. 

Digital, Automated, Event Marketing: November 2014 – January 2020

Engaged customers and boosted sales for 13+ brands with authentic content, well designed campaigns, innovation, and continual optimization

BAFBooks Are Fun (Louisville, CO) Flash sales ($100M annually), direct marketing and fundraising ($500M raised since 1991)

Marketing Manager: July 2012 – August 2014

Developed and managed the company’s first corporate marketing department including an annual plan, budget, efficient and integrated processes and internal/external communication

  • Web Development: built an interactive intranet that dramatically improved sales team engagement; curated content and regularly conducted in-person trainings
  • Email Marketing: designed a proprietary email program to centralize marketing and increase sales team accountability; oversaw campaigns generating 10,000+ leads month
  • Brand Management: defined powerful marketing messages and value propositions
    • Achieved consistency by unifying over 500 individual marketing approaches
    • Project managed the development of collateral and promotions from concept to fulfillment
    • Influenced a major re-branding by presenting a proposal to change the company’s name
  • Communications: bridged the gap between sales team and home office
    • Established reliable methods to share information by publishing a weekly newsletter, and facilitating regular group learning and collaboration sessions
    • Provided thought leadership and aligned the sales and marketing functions
  • Established a social media presence through a Pinterest page with 6,500 followers
  • Negotiated and secured a long-term philanthropic partnership worth over $100,000 with Reading Is Fundamental, the country’s largest and oldest nonprofit literacy organization
  • Made-over sales events with innovative new merchandising material and techniques; 40% adoption rate among reps and as much as 300% year-over-year sales increases

DaVita logoDaVita (Denver, CO) Fortune 500 Company; global leader in kidney care, research and treatment

Marketing Manager (Contract): November 2011 – July 2012

Spearheaded critical projects that centralized marketing and improved patients’ qualify of life

  • Project managed the launch of an industry-leading Kidney Patient Portal and Social Media Network, the largest and highest profile product launch of the year; developed and earned support on strategy, lead physician/hospital and patient-facing training and communication
  • Empowered 18,000 medical centers to market locally by building an SaaS marketing site with hundreds of print on demand and digital options; achieved a 24% average monthly increase in user logins and a 26% average monthly increase in product orders

Western logoWestern Federal Credit Union (Hawthorne, CA) One of the largest and strongest credit unions nationwide as measured by assets, membership and number of branches.

Marketing Manager (Communications and Projects): August 2007 – February 2011

Managed corporate marketing department and high impact, organization-wide projects

  • Project Management: led cross functional teams from planning through execution
    • ROI Tracking – developed a method to dynamically track campaign performance against goals. Reported results at regular intervals.
    • Credit Card Portfolio Profitability – dramatically improved earnings potential by reprogramming the data system to support promotional initiatives
  • Marketing Automation: built repeatable, scalable, revenue-generating campaigns
    • Lending – nurtured leads and moved them through the sales funnel; increased loans in declining lending environment
    • New Member Onboarding – automated the process, improving both quality and quantity of products/services and exceeding corporate goals in 3 consecutive years
  • Process Improvements: streamlined business workflows, erased bottlenecks and reduced cost
    • Annual Scholarship – eliminated months of manual administration annually by digitizing the application, judging and communication processes
  • Product Development: provided vehicles to support strategic corporate objectives
    • Membership Referral Product – capitalized on the largest source of member growth by building a product to track and incent referrals; increased membership 15% at launch
    • Signature Business Development Product – improved new-member participation opportunity over 60%
  • Brand Management: implemented an integrated marketing campaign for Investment Services including progressive profiling coupled with a trigger-based email program, re-engagement efforts, outbound sales, training, internal incentive, promotion and increased communication; doubled assets under management in a year in a skeptical economy
  • 2010 Employee of the Year

JDJackson-Dawson Communications/Toyota Motor Sales (Torrance, CA) Marketing communications agency specializing in the automotive industry

Account Manager: August 2004 – January 2007

United product expertise, project management and profitable client relationships

  • Trained Toyota sales professionals in 1,200+ dealerships nationwide on new products with direct, interactive and experiential education and recognition events; added to sales success
  • Ensured succession of the agency’s largest project amidst competitive bids by increasing efficiencies/reducing costs over 20% and being a trusted partner to my clients
  • Utilized effective resource and project planning skills to deliver on-target and on-time results; consistently achieved mutual goals and exceeded project quality expectations
  • Marketed new business opportunities and led project teams through proposal processes
  • Concurrently managed multiple accounts and up to 40 independent projects; supervised core and project staff on and off site; budgets in excess of $1.7M

MBTMB Trading (El Segundo, CA) Software developer and distributor

Project Manager: June 2000 – August 2004

Integral part of a small team that built this company from the ground up. Wore many hats and focused on acquisition and retention marketing.

  • Grew client base and exceeded growth goals 20% by writing convincing business proposals, sales scripts, emails, newsletters and collateral; oversaw the new accounts process
  • Worked on cross functional teams to create and manage the company’s websites and intranet
  • Facilitated client stock trades; Series 7, 63 and 24 licensed

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